Italian Serie A
Inter adds sponsorship deal with Attal Group
Inter Milan has signed HR specialist Attal Group as its latest sponsor
Coca-Cola extends with Juventus in multi-year deal
Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
Inter signs three-year Hisense sponsorship, regional deal with Chinese betting operator HTH
Inter Milan has agreed a sponsorship deal with Chinese consumer electronics manufacturer Hisense, while the Italian Serie A club has also signed Chinese betting and sports entertainment brand HTH as a…
Udinese extends with sleeve sponsor, Torino signs up PlanetPay365
Udinese has extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele, while fellow Italian Serie A club Torino has signed a new sponsorship deal with…
Bitget extends as Juventus sleeve sponsor for another year
Singapore-based cryptocurrency trading platform Bitget has extended its sleeve sponsorship of Italian Serie A club Juventus for another season
Toyota replaces Hyundai as Roma sponsor
Japanese car company Toyota Group has become a new main global partner of Italian Serie A club AS Roma.
Toyota replaces Korean rival Hyundai as the club’s car category sponsor.
Bologna extends sponsor deals with BFGoodrich, Valmora
Italian Serie A club Bologna has extended sponsorship deals with US tyre manufacturer BFGoodrich and domestic water brand Acqua Valmora
Adidas ‘closing in’ on AS Roma kit deal from 2023-24
Adidas is set to replace New Balance as the kit supplier to Serie A club AS Roma after the 2022-23 season, according to Italian press sources
AC Milan ups fashion status with Hally & Son eyewear deal
Italian football club AC Milan has signed eyewear brand Hally & Son as its ‘Official Fashion Eyewear Partner’.
Cygames renews with Juventus, as Konami returns to Inter
Japanese gaming brand Cygames has renewed its back-of-shirt sponsorship with Italian club Juventus from 2022-23 to 2023-24
About Vintage signs first AC Milan deal under club’s new ownership
Danish watch brand About Vintage has been named as the ‘Official Watch Partner’ of Italian Serie A champions AC Milan.
Konami adds Serie A newcomers AC Monza to portfolio
Newly-promoted Italian Serie A football club AC Monza has signed a multi-year marketing agreement with Konami Digital Entertainment, maker of the eFootball video game series
Fendi outfits AS Roma in fashion deal
Rome-based fashion brand Fendi has signed its first-ever sponsorship with AS Roma in a two-year deal, from 2022-23 to 2023-24
Take Your Shot – Bitget & Juventus
In Mid-March 2022, Asian crypto exchange Bitget leveraged its new sleeve sponsorship with Serie A giants Juventus through a video-led digital campaign fronted by four members of the team aimed at boosting brand awareness and driving new customers into the sponsor’s sales funnel.
AC Milan signs Konami as club’s first training kit sponsor
Italian football club AC Milan has signed up video game developer Konami Digital Entertainment to its sponsorship portfolio as a Principal Partner
PSG sponsorship sales executive Zodmi joins Juventus
Alexandre Zodmi, senior global sponsorship sales manager at French Ligue 1 club Paris Saint-Germain, is moving to to Serie A side Juventus as head of sponsorship acquisition
Socios.com adds Sevilla, Udinese to football portfolio
Socios.com, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market
Genoa fills vacant front-of-shirt position via Pool Pharma sponsorship
Pharmaceuticals company Pool Pharma has agreed a deal with Genoa for its MG.K Vis brand to become the Italian club’s main shirt sponsor.
As well as front-of-shirt brand exposure, MG.K