Italian Serie A
Crowdfunding platform Recrowd acquires Spezia back-of-shirt rights
Recrowd, a crowdfunding platform in the real estate sector, has become a premium partner and back-of-shirt sponsor for Italian Serie A club Spezia Calcio until the end of the 2022-23 season
Venezia upgrades Green Project Agency deal to include front-of-shirt rights
Italian Serie A club Venezia has upgraded its sponsorship contract with the sustainable energy supplier Green Project Agency
Fiorentina formalises marketing relationship with PlanetPay365
Italian Serie A football club Fiorentina has signed up digital payment services provider PlanetPay365 as a sponsor for the rest of the 2021-22 season
Aurora Italia extends with Juventus in SportQuake-brokered deal
Malaysian jewellery brand Aurora Italia has extended its regional sponsorship in Southeast Asia of Italian Serie A club Juventus
Inter Milan expands fashion and lifestyle focus with Moncler deal
Italian Serie A football club Inter Milan has signed up luxury fashion brand Moncler as a sponsor.Â
The Italian company becomes the club’s 'Official Formalwear Partner' across a three-year contract.Â
Napoli back-of-shirt deal latest for Floki in football
Italian Serie A club SSC Napoli has signed up meme cryptocurrency Floki to its sponsorship portfolio
Inter extends A2A Energia sponsorship
Italian Serie A football club Inter Milan has extended its official energy partner deal with A2A Energia for the next two years
AC Milan launches first NFTs on Chiliz blockchain
Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app Socios.com to launch an NFT campaign on the Chiliz blockchain
Inter adds AOA Sports to regional sponsorship portfolio
Italian Serie A football club Inter Milan has signed an Asian regional sponsorship with gaming, betting and lotteries platform AOA Sports
Gatorade deal highlights AC Milan’s upward curve
PepsiCo-owned sports drink Gatorade has signed as the official sports drink for Italian Serie A club AC Milan’s men’s and women’s teams.
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Chiliz adds Bologna to Serie A set
Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Binance enters fan token market with €30m Lazio main shirt deal
Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token
Serie A to deploy virtual advertising across all matches with Supponor-developed technology
Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…
Pellettieri di Parma footwear brand joins growing AS Roma portfolio
Italian Serie A club AS Roma has signed a supplier deal with Italian footwear brand Pellettieri di Parma
EToro signs sponsorship deals with nine Serie A clubs
Investment platform eToro has moved into the Italian football sponsorship market, signing deals with nine Serie A clubs
Juventus signs up Bitget cryptocurrency exchange in IMG-brokered sleeve deal
Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus
Bitci signs first Serie A club agreement with Spezia Calcio
Turkish blockchain technology provider Bitci has become a premium partner of Italian Serie A club Spezia Calcio for the next three seasons, from 2021-22 to 2023-24
Ariston expands China-facing Juventus deal to include Indonesia
Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia