Italian Serie A
AS Roma enhances data protection through Acronis deal
Italian Serie A club Roma has signed up cyber security and data protection platform Acronis to its sponsorship portfolio
Round-Up: NRL restart reaction, Serie A gets restart date, first live EPL matches for BBC, Sri Lanka’s Carlton returns, and more
Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
AC Milan signs up ROinvesting to bolster sponsorship portfolio
Italian Serie A club AC Milan has added Cyprus-based trading platform ROinvesting as a new sponsor
Milan clubs to implement 4K LED ad boards at San Siro
Italian Serie A clubs AC Milan and Inter Milan have signed a joint alliance with digital advertising companies Technovision Ledwall and Aim Sport to enhance the clubs' LED signage at the San Siro stadium
Bologna extends long-running Macron deal
Italian sportswear company Macron has extended its kit supplier deal with domestic Serie A football club Bologna through a new contract that will take the association into a third decade
Juventus buoyed by €103m Allianz extension to 2030
Italian football giants Juventus have expanded and extended their naming rights and sponsorship contract with global financial services company Allianz.
The new deal is worth €103.1
Napoli extends with Kappa, launches TikTok channel
Italian Serie A football club Napoli has agreed a two-season extension to its kit deal with Kappa, as the Neopolitan team seeks to strike a longer contract with the Italian sportswear brand
New Inter sponsor Carimi to offer green benefits
Italian Serie A football club Inter Milan has agreed a sponsorship deal with electrical installations and technology company Carimi
Ganten renews Juventus sponsorship for three more years
Chinese mineral water brand Ganten has extended its Official Water deal with Italian Serie A club Juventus until the end of the 2022-23 season
AS Roma promotes sustainable travel through eCooltra deal
Italian football club AS Roma has signed electric scooter sharing service eCooltra as a technical sponsor
Juventus extends global deal with Linglong Tire
Italian Serie A football club Juventus has agreed a three-year extension to its deal with Chinese tyre manufacturer Linglong
Jeep pays Juventus extra €25m per season, starts early renewal talks
Fiat Chrysler-owned car brand Jeep has agreed to pay Serie A champions Juventus an extra €25m ($27.8
Edilkamin takes LED partner position at Inter Milan
Serie A club Inter Milan has signed an ‘Official Winter Partnership’ with stove brand Edilkamin for the next two seasons.