Italian Serie A
Inter, Roma strip DigitalBits logo from shirt
Inter Milan and AS Roma have removed the DigitalBits brand from the front of their shirts amid ongoing issues over sponsorship fee payments from the blockchain network
AS Roma gets green light for Adidas deal, as arbitration court rules against New Balance
AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
Udinese extends with sleeve sponsor Consorzio del Prosciutto di San Daniele
Italian Serie A club Udinese has further extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele
LeoVegas.news upgrades Inter Milan deal to include training kit rights
The online sports news service of gaming operator LeoVegas has become the new training kit sponsor of Italian Serie A club Inter Milan.
Along with the front-of-shirt training kit rights, the LeoVegas
Emirates’ AC Milan front-of-shirt renewal rewards 2022 Serie A title
AC Milan says the renewal of its front-of-shirt deal with long-standing sponsor Emirates on significantly improved terms is a reward for winning Italy’s Serie A last season and the club's return to the Uefa Champions League.
Napoli maintains interest in cryptocurrency sector with Upbit deal
Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.
Ebay prepares for Italian e-commerce boom with Inter sleeve sponsorship
The deal builds on eBay’s original sponsorship of Inter announced in October, which saw the brand become the Serie A club’s ‘Official Marketplace Partner’ for the 2022-23 and 2023-2024 seasons.
BeIN ends Atalanta Serie A broadcasts in France over Plus500 ruling
Pay-TV broadcaster beIN Sports has been forced to cease broadcasts in France of Italian Serie A football matches featuring Atalanta owing to regulatory concerns over the club’s main sponsor, financial t…
New Balance insists on right to renew in AS Roma kit dispute
Italian Serie A club AS Roma believes that its projected kit supplier agreement after this season – thought to have been signed with Adidas – is likely to be overturned following a lawsuit by the incumbent tec…
Serie A clubs in talks with betting brands ahead of law change, UK waits on white paper
Italian clubs are negotiating with betting brands as 2018 ban set to be overturned
Much-delayed white paper on UK regulation due in the coming weeks
Roma signs Auberge Resorts to back-of-shirt deal, as Napoli inks Upbit agreement
Italian Serie A club AS Roma has signed a back-of-shirt sponsorship deal with luxury hotel and resorts group Auberge Resorts Collection
Udinese signs Prestipay as new shirt co-sponsor
Italian Serie A club Udinese has signed consumer credit company Prestipay as its new co-sponsor, with the Udine-based company set to receive front-of-shirt branding rights
Inter renews Locauto sponsorship
Serie A football club Inter Milan has extended its sponsorship deal with vehicle rental firm Locauto
Nilox renews with Inter Milan to 2025
Smart mobility and consumer electronics brand Nilox will continue as the ‘Official Electric Mobility Partner’ of Inter Milan for three more seasons, including the rest of the 2022-23 campaign.
Fashion label Off-White agrees deal to become AC Milan’s official style curator
Serie A club AC Milan has agreed a new sponsorship deal with Off-White that will see the Milan-based fashion label become the club’s official style and culture curator.
Roma signs StarCasinò Sport ‘infotainment’ deal, Milan partners MonkeyLeague NFT
Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.
Acqua S.Bernardo renews with Inter, Sorare strikes Bologna deal
Mineral water brand Acqua S.Bernardo has renewed its ‘Official Water Partner’ agreement with Inter Milan for the next two seasons.