Italian Serie A

Italian football club AC Milan has signed up video game developer Konami Digital Entertainment to its sponsorship portfolio as a Principal Partner

Alexandre Zodmi, senior global sponsorship sales manager at French Ligue 1 club Paris Saint-Germain, is moving to to Serie A side Juventus as head of sponsorship acquisition, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market

Pharmaceuticals company Pool Pharma has agreed a deal with Genoa for its MG.K Vis brand to become the Italian club’s main shirt sponsor. As well as front-of-shirt brand exposure, MG.K

Recrowd, a crowdfunding platform in the real estate sector, has become a premium partner and back-of-shirt sponsor for Italian Serie A club Spezia Calcio until the end of the 2022-23 season

Italian Serie A club Venezia has upgraded its sponsorship contract with the sustainable energy supplier Green Project Agency

Italian Serie A football club Fiorentina has signed up digital payment services provider PlanetPay365 as a sponsor for the rest of the 2021-22 season

Malaysian jewellery brand Aurora Italia has extended its regional sponsorship in Southeast Asia of Italian Serie A club Juventus

Italian Serie A football club Inter Milan has signed up luxury fashion brand Moncler as a sponsor.  The Italian company becomes the club’s 'Official Formalwear Partner' across a three-year contract. 

Italian Serie A club SSC Napoli has signed up meme cryptocurrency Floki to its sponsorship portfolio

Italian Serie A football club Inter Milan has extended its official energy partner deal with A2A Energia for the next two years

Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app to launch an NFT campaign on the Chiliz blockchain

Italian Serie A football club Inter Milan has signed an Asian regional sponsorship with gaming, betting and lotteries platform AOA Sports

PepsiCo-owned sports drink Gatorade has signed as the official sports drink for Italian Serie A club AC Milan’s men’s and women’s teams. U

Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster

Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token

Italy’s Serie A will show virtual advertising across all 380 of its matches for the first time this season after the Interregional Sports Group, the agency that holds the overseas rights to the league’s vir…