German Bundesliga

The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season

Second-tier Bundesliga football club St. Pauli will make its own playing kit from next season in a move aimed at creating the ‘most sustainable team-sport collection in the world’. Last week, St. Pa

German Bundesliga club FC Augsburg has signed a renewal with cheese brand Schönegger Käse-Alm. The extension was brokered by sports marketing agency Sportfive.

German football club Werder Bremen has extended its kit supply contract with sportswear brand Umbro

The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…

German Bundesliga club Borussia Dortmund has extended its sponsorship deal with lubricants manufacturer Rowe

German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola

Top-tier Bundesliga football club Hertha Berlin has extended its long-term relationship with TOP Radiovermarktung, the regional marketer of the German capital city radio station 94

German Bundesliga club SC Freiburg has signed up Rose Bikes, the Germany-based bicycle manufacturer, as a sponsor in a deal brokered by the Infront agency

Korean tyre brand Hankook has extended its sponsorship of German Bundesliga club Borussia Dortmund for another two years

OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.

International parcel and express service provider DPD Germany has signed as sleeve sponsor and official logistics partner to Bundesliga club Eintracht Frankfurt

Covid-19 has seen German Bundesliga football club Borussia Dortmund post a net loss of €43.9m ($52.3

German Bundesliga club FC Köln has signed up global logistics firm UPS as a sponsor. The deal will initially run for two seasons, beginning with the 2020-21 campaign.

French electrical goods wholesaler Sonepar has upgraded its association with German Bundesliga football club Borussia Mönchengladbach to take on sleeve sponsorship rights, with the H-Hotels group downgrading …

German Bundesliga club Fortuna Düsseldorf – relegated from the top division last month – has signed a sponsorship deal with carmaker Volkswagen and a regional car dealership.

Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years

Online broker Flatex has signed as the new main shirt sponsor of German Bundesliga club Borussia Mönchengladbach in a three-year deal, effective immediately.