German Bundesliga
St. Pauli to produce own kit and branded apparel in sustainability play
Second-tier Bundesliga football club St. Pauli will make its own playing kit from next season in a move aimed at creating the ‘most sustainable team-sport collection in the world’.
Last week, St. Pa
Sportfive brokers Augsburg extension with cheese brand
German Bundesliga club FC Augsburg has signed a renewal with cheese brand Schönegger Käse-Alm.
The extension was brokered by sports marketing agency Sportfive.
Werder Bremen signs early extension to Umbro deal
German football club Werder Bremen has extended its kit supply contract with sportswear brand Umbro
Sportfive brokers Falken renewals with Atlético Madrid, Borussia Mönchengladbach
The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Borussia Dortmund sign early Rowe renewal in Sportfive-brokered deal
German Bundesliga club Borussia Dortmund has extended its sponsorship deal with lubricants manufacturer Rowe
Long-term link between Bayern Munich and Coca-Cola continues
German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola
Sportfive brokers Hertha Berlin extension with 94.3 rs2 radio brand
Top-tier Bundesliga football club Hertha Berlin has extended its long-term relationship with TOP Radiovermarktung, the regional marketer of the German capital city radio station 94
Infront brokers Freiburg sleeve sponsor deal with Rose Bikes
German Bundesliga club SC Freiburg has signed up Rose Bikes, the Germany-based bicycle manufacturer, as a sponsor in a deal brokered by the Infront agency
Hankook extends Borussia Dortmund sponsorship for two more years
Korean tyre brand Hankook has extended its sponsorship of German Bundesliga club Borussia Dortmund for another two years
OneFootball finalises wide-ranging VBET sponsorship for Brazilian output
OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.
Eintracht Frankfurt signs wide-ranging sleeve deal with logistics brand DPD
International parcel and express service provider DPD Germany has signed as sleeve sponsor and official logistics partner to Bundesliga club Eintracht Frankfurt
Covid-19 hits Borussia Dortmund’s financials, Sportfive brokers blockchain deal
Covid-19 has seen German Bundesliga football club Borussia Dortmund post a net loss of €43.9m ($52.3
FC Köln delivers UPS sponsorship deal
German Bundesliga club FC Köln has signed up global logistics firm UPS as a sponsor.
The deal will initially run for two seasons, beginning with the 2020-21 campaign.
Sonepar replaces H-Hotels on Borussia Mönchengladbach shirt sleeve
French electrical goods wholesaler Sonepar has upgraded its association with German Bundesliga football club Borussia Mönchengladbach to take on sleeve sponsorship rights, with the H-Hotels group downgrading …
Fortuna credits in-house strategy for Volkswagen car and dealership deal
German Bundesliga club Fortuna Düsseldorf – relegated from the top division last month – has signed a sponsorship deal with carmaker Volkswagen and a regional car dealership.
Sustainability focus for Siemens in Bayern Munich extension
Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years
Flatex replaces Postbank as shirt sponsor of Borussia Mönchengladbach
Online broker Flatex has signed as the new main shirt sponsor of German Bundesliga club Borussia Mönchengladbach in a three-year deal, effective immediately.
Interwetten maintains portfolio with Hoffenheim, Wolfsburg renewals
Online bookmaker Interwetten has renewed its deals with two German Bundesliga clubs – TSG Hoffenheim and VfL Wolfsburg – until 2022-23.