German Bundesliga

Online broker Flatex has signed as the new main shirt sponsor of German Bundesliga club Borussia Mönchengladbach in a three-year deal, effective immediately.

Online bookmaker Interwetten has renewed its deals with two German Bundesliga clubs – TSG Hoffenheim and VfL Wolfsburg – until 2022-23.

German Bundesliga football club Schalke 04 has agreed a new sponsorship deal with furniture manufacturer Hülsta. Hülsta has agreed an initial four-year deal that will commence with the 2020-21 season.

Bundesliga football club FSV Mainz 05 has renewed its partnership with German brewery Bitburger

International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich

Bundesliga club Borussia Dortmund will split its shirt sponsorship rights between the incumbent chemicals brand Evonik and telecommunications company 1&1 from next season

German Bundesliga club FC Bayern has signed an official partner deal with battery and energy storage systems company Varta

Italian sports brand Kappa has signed as the new kit supplier to German Bundesliga football club FSV Mainz 05 for five years from next season

German Bundesliga football club Fortuna Düsseldorf has extended its main sponsor contract with German chemical and consumer goods company Henkel.

German Bundesliga football club Mainz 05 has said it will have a new kit partner for the 2020-21 season after choosing not to extend its deal with Italian sportswear manufacturer Lotto

Karlsruher SC of German football’s 2. Bundesliga is to appeal against a recent court ruling in favour of sports marketing agency Lagardère Sports Germany in a long-running dispute.

Sports brand Puma’s strategy of tying up major European football clubs to kit supplier agreements has generated a substantial new deal with Bundesliga club Borussia Dortmund.

German football club FC Augsburg has extended its long-term association with state lottery gambling provider Lotto Bayern

The German Football Federation (DFB) is to lose software company SAP as one of its premium sponsorship partners