Formula E
Hugo Boss extends with Formula E for three more years
Motor racing series Formula E has extended with long-term sponsor, luxury clothing and apparel brand Hugo Boss
Teijin Group takes major position in Envision Virgin Racing portfolio
Japanese technology company Teijin Group has agreed a multi-year sponsorship with Formula E team Envision Virgin Racing which will support the team’s participation in the all-electric racing car series.
ABB adds to series title rights with Porsche Formula E team deal
Industrial technology brand ABB has become a top-tier sponsor of the TAG Heuer Porsche Formula E Team with immediate effect.
Porsche Motorsport is in its inaugural year of racing in the Formula E Championship
FREE | Sponsorship deals in Motorsport, 2019
Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP
Data Snapshot: Motorsport 2019
The top central and team title deals across Formula One, Formula E and MotoGP.
Formula E buoyed by Julius Baer and Saudia sponsorship renewals
Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
ROKiT enters Formula E with Venturi Racing
The ROK Group has furthered its presence in motorsport, with its ROKiT telco brand agreeing a three-year title sponsorship deal with Formula E team Venturi Racing
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
Formula E closing the gap on Formula 1 as a sponsorship proposition
When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1
Vestas becomes Principal Partner of Mercedes-Benz EQ Formula E team
Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal
TAG Heuer grabs title rights to Porsche Formula E team
Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team
Harley-Davidson enters Formula E with Envision Virgin Racing deal
Formula E team Envision Virgin Racing has signed a multi-year sponsorship deal with motorcycle brand Harley-Davidson
Geox broadens Formula E involvement with Rome race deal
Italian shoe and clothing manufacturer Geox has agreed a title sponsorship deal for the country’s round of the Formula E electric racing series.
Formula E’s DS Techeetah signs up AFEX
The DS Techeetah team, which competes in the Formula E electric car-racing world championship, has struck a sponsorship deal with Associated Foreign Exchange (AFEX)
Umicore teams up with Formula E, DHL expands association
Formula E has agreed a new partnership with Belgian materials technology and recycling group Umicore, while the electric street racing series’ support championship, the Jaguar I-Pace eTrophy, has signed a…
Jaguar Land Rover invests $40m into Jaguar Racing
Jaguar Land Rover has pumped $40m (€34.6m) into its Jaguar Racing Formula E Championship racing team, according to Jaguar Racing Limited’s company accounts.
Erreà to outfit Envision Virgin Racing Formula E team
Italian sportswear manufacturer Erreà Sport has signed with the Envision Virgin Racing Formula E team as Official Team Clothing and Merchandising Partner.
Formula E toasts Moët & Chandon partnership
Electric car-racing championship Formula E has agreed a partnership with French winery Moët & Chandon.