Founding partners extend with Formula E for new season
Formula E has extended deals with founding partners, French tyre manufacturer Michelin and German automotive manufacturer BMW, ahead of the 2017-18 season of the electric car-racing series.
Formula E suits up for new season with Hugo Boss
German fashion house Hugo Boss and the Formula E electric car-racing series have today (Monday) confirmed the signing of a new sponsorship agreement.
Hong Kong ePrix extends with title sponsor
Telecommunications provider HKT has renewed its title sponsorship of the Hong Kong leg of the Formula E electric car-racing series.
Title sponsor signs on for Chile’s Formula E debut
Mining company Antofagasta Minerals has been named as the title sponsor of next year’s Formula E race in Santiago, which will mark Chile’s debut in the electric car-racing series.
Formula E signs up title sponsor for debut New York ePrix
Formula E to promote Cars franchise through Disney link-up
Qatar Airways backs Formula E events in Paris, New York
Allianz links Formula E to new digital sports strategy
Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.
Allianz partners up with Formula E
Retail link key to Panasonic-Jaguar tie-up
Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.
Panasonic title sponsors Jaguar’s Formula E entry
Japanese electronics giant Panasonic has been unveiled as the title sponsor of British automotive marque Jaguar’s entry into Formula E, while US manufacturing company Lear Corporation will also partner its efforts in the electric car-racing series.
DHL: High-profile strategy focused on ability to deliver
This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.
MS Amlin rolls on Andretti Autosport Formula E contract
There will be no material change to UK insurance group Amlin’s five-year Formula E team title contract with Andretti Autosport team next season, despite the brand’s acquisition by Japanese insurer Mitsui Sumitomo Insurance (MSI) mid-way through the 2015-16 Formula E season.