Formula 1

Formula 1

McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team. The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.
Motorsport

Formula 1 team McLaren Racing has extended its sponsorship agreement with business news network, CNBC, in a multi-year deal
Motorsport

US-based IT multinational Cognizant has been named as the new title sponsor of the Aston Martin Formula 1 team in a multi-year deal that will showcase Cognizant on the global stage
Motorsport

Formula 1 motor-racing team Mercedes has reported rises in profit and revenue for 2019, while Renault has announced it will rebrand as Alpine for the 2021 season
Cricket

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Motorsport

Sports brand Umbro UK has signed a long-term sponsorship with the Williams Racing Formula 1 team as the ‘Official Technical Kit Supplier’ from the 2021 season.
Athletics

Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Motorsport

McLaren Racing has signed the engagement app Iqoniq as the official fan engagement partner of the McLaren Formula 1 team
Motorsport

Gulf Oil International has signed a multi-year sponsorship with the McLaren Racing Formula One team and luxury supercar company McLaren Automotive
Formula 1

The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.
Motorsport

Formula 1 team Williams Racing has appointed London-based sport and entertainment agency 1920 Worldwide to help develop and sell its new commercial programme
Motorsport

Renault F1 has signed a title sponsorship deal with the Dubai-based logistics company DP World which will see the team called the Renault DP World Formula 1 Team from this season
Motorsport

The Casio Computer brand has renewed its official partnership with the Formula 1 team Scuderia AlphaTauri, formerly known as Scuderia Toro Rosso
Motorsport

Austrian water technology specialist, BWT – Best Water Technology – has upgraded its principal sponsor deal with Racing Point F1 to a full title sponsorship.
Motorsport

British petrochemicals company Ineos has built on existing ties with Formula 1 team Mercedes by signing on as a principal partner, with team principal and chief executive Toto Wolff using today’s (Monday’s) ann…
Motorsport

Oil and lubricant brand ExxonMobil has signed a multi-year extension as the official fuel, lubricant and technology partner to the Aston Martin Red Bull Racing Formula 1 team
Motorsport

Canadian food products manufacturer Sofina Foods has extended and expanded its sponsorship deal with Formula 1 motor-racing team Williams. Sofina first joined the team as a partner for the 2019 season
Motorsport

Formula 1 team Alfa Romeo Racing has signed up Polish petroleum company PKN Orlen as Official Co-Title Sponsor in a deal that will also see Robert Kubica return to the team as a reserve driver