Formula 1
F1 extends Fanatics merchandising deal following strong 2020 sales
Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
McLaren enters NFT space with Tezos
McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos
ISG strengthens position in European football with Samson acquisition
Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy
Signs of F1 recovery as Q1 revenues hit $180m, operating loss cut
Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4
Formula 1 adds Workday as regional sponsor in UK, Germany
Formula 1 has signed up finance and human resources company Workday as a regional sponsor
TAG Heuer extends with Red Bull Racing Honda
Luxury watch brand TAG Heuer has extended its sponsorship of the Red Bull Racing Honda Formula 1 team until 2024
Oracle joins Red Bull Racing in ‘hugely significant partnership’
The Red Bull Racing Honda Formula 1 team has secured a "hugely significant partnership" with US-based software brand Oracle Cloud Infrastructure
Formula 1 adds to supplier tier with Drive Coffee deal
Formula 1 has added to the supplier tier of its sponsorship portfolio by signing up Drive Coffee as its Official Coffee Provider
Red Bull Racing bags Walmart deal
Formula 1 team Red Bull Racing has added to its sponsorship portfolio ahead of the 2021 season by agreeing a one-year deal with US retail corporation Walmart
Williams steps up energy consumption focus with B&R Industrial Automation
Formula 1 team Williams Racing has signed up automation solutions specialist B&R Industrial Automation to its sponsorship portfolio
F1 grants Pirelli another year after delay in regulation changes
Formula One Group has added a year to its sponsorship agreement with tyre manufacturer Pirelli
DAZN signs up Tsunoda and Scuderia AlphaTauri in Japanese F1 push
DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan
F1 swaps champagne for sparkling wine with Ferrari Trento deal
Motor racing's Formula One has signed up sparkling wine brand Ferrari Trento to its sponsorship portfolio
Sponsorship hat-trick for Aston Martin, including cryptocurrency first
Aston Martin has continued its sponsorship drive ahead of its return to the Formula 1 grid, claiming a first through a deal with cryptocurrency platform, Crypto
Cyber protection brand Acronis extends with Williams Racing
Williams Racing has extended its multi-year sponsorship with cyber protection brand Acronis
Aston Martin signs up Peroni Libera 0.0% in CSM-brokered deal
Formula 1 team Aston Martin has added alcohol-free beer brand Peroni Libera 0.0% as a sponsor ahead of its return to the sport
F1 teams build sponsorship portfolios ahead of new season
Formula One teams Ferrari, Red Bull Racing and Alfa Romeo Racing have added new sponsors to their portfolios ahead of the 2021 season
Interprotección follows Pérez to Red Bull Racing, as Alfa Romeo extends Acer deal
Formula 1 team Red Bull Racing had signed up Mexico’s largest insurance company Interprotección as a sponsor for the 2021 season.