Motorola’s sponsorship agreement with Euroleague Basketball is designed to support the brand’s attempts to re-establish itself across Europe.

Tyre manufacturer BKT was able to acquire the title rights to the EuroCup, Europe’s second-tier basketball competition, as part of its recent extension as a Premium Partner of the top-tier EuroLeague tournament.

Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]

Euroleague Basketball has agreed a new sponsorship deal with Greek trading and investment services provider Ardu Prime

Euroleague Basketball has frozen its marketing partnership with Russian state-owned banking group VTB, along with suspending the participation of Russian teams in its competitions

Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners

Russian online betting firm Winline has extended its sponsorship of Euroleague Basketball until the end of the 2024-25 season

Euroleague Basketball has agreed a licensing deal with UK-based headwear manufacturer Tokyo Time to make competition-branded caps until the end of its 2022-23 season

Spanish energy company Endesa has extended its sponsorship of Euroleague Basketball into the 2020-21 season

Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform

Dafabet, the Philippines-based betting operator, has become a regional sponsor in Asia of basketball’s EuroLeague and EuroCup competitions.

Outdoor furniture products brand Siesta has extended its sponsorship of Euroleague Basketball into the new 2020-21 season

Indian specialist tyre brand BKT has become the latest Premium Partner of Euroleague Basketball, gaining rights to EuroLeague and EuroCup competitions and adding to its portfolio of team sport sponsorships

The Euroleague Basketball governing body has signed a Germany-focused sponsorship deal with the Frutti Extra drinks brand

Turkish financial services company DenizBank has signed a global partnership agreement with the Euroleague Basketball governing body

The Turkish division of Chinese IT and technology company Lenovo has agreed a deal to sponsor the Euroleague and EuroCup club basketball competitions for the 2019-20 season

Russian online gaming company Winline has signed as the Official Betting Partner of Euroleague Basketball in Russia until 2022

Euroleague Basketball has agreed a new partnership with streetwear clothing company Kickz