ESL One
SportQuake creates esports agency to tap sponsorship growth
Football sponsorship agency SportQuake is launching a specialist esports sponsorship agency, Esportquake, to operate across the esports ecosystem
DHL extends backing of ESL One
German logistics giant DHL has extended its sponsorship deal with esports organisation ESL.
Under the deal, DHL will continue as a sponsor and logistics partner to the ESL One series in 2020
Euronics links up as Official Partner of ESL
Dutch multinational electronics retail group Euronics has signed a new partnership with Germany’s ESL, the world’s largest esports event organiser.
ROG technology joins forces with ESL One
Asus Republic of Gamers (ROG) has been named as the Official PC and Monitor Partner for all ‘ESL One powered by Intel’ events through 2019.
SAP expands ESL analytics partnership, signs with DreamHack
German software brand SAP has expanded its partnership with ESL, the world’s largest esports event organiser.
Intel, ESL expand global partnership, launch $100m esports investment plan
US tech brand Intel has expanded its relationship as Global Technical Partner of ESL, the world’s largest esports event organiser
McDonald’s quits German football sponsorship, refocuses on esports
US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.
McDonald’s quits German football, doubles down on esports
US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.