2020 Tokyo Olympics

To leverage its sponsorship of the Tokyo 2020 Olympic and Paralympic Games in Switzerland, the brand’s on-pack, OOH and social ‘Gold Medal’ simple, copy-free activation saw elegant gold ribbons added to th…

Kim Kardashian's clothing brand Skims will provide the official underwear, loungewear, and pajamas for female United States athletes at the Tokyo Olympic and Paralympic Games this summer

The Board of Control for Cricket in India has offered Rs10 crore ($1.35m/€1.1

Seiko Hashimoto, president of the Tokyo 2020 organising committee, has said that sponsors continue to support the hosting of the Games, despite reports that some Japanese backers have privately called…

The Australian Olympic Committee recorded a deficit of A$900,000 ($697,000/ €581,000) after the Covid-19 pandemic forced the delay of the Tokyo 2020 Olympic Games.

Uncertainty over the staging of the already delayed Tokyo 2020 Olympic Games and diminishing public support for the event in in Japan has dampened the marketing activity of domestic sponsors, according…

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S

Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo

The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year

Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters A

Tokyo 2020 organisers are starting talks with sponsors next month about the implications of the rescheduled Olympics

A survey in Japan has revealed two-thirds of corporate sponsors of the Tokyo 2020 Olympics and Paralympics are unsure if they will extend their contracts beyond this December

International public relations firm Hill+Knowlton Strategies has appointed former GMR Marketing executive Jamie Corr as the new managing director of its sports sector in the UK

Fitness equipment brand Technogym has become the 67th the domestic sponsor of the Tokyo 2020 Olympic and Paralympic Games as a third-tier Official Supporter