News
Nascar furthers green efforts with Safety-Kleen extension
North American stock-car racing series Nascar has agreed a multi-year extension to its partnership with used oil recycling and re-refining company Safety-Kleen.
Castrol continues to ensure smooth running of NFL
Motor oil and lubricants company Castrol has extended its sponsorship agreement with the NFL American football league through March 2017.
Aegon hands over Ajax sponsorship rights to charity
Financial services firm Aegon has announced it will donate shirt sponsorship rights for Dutch Eredivisie football club Ajax to disabled sports charity Fonds Gehandicaptensport.
BLK kits out AFL’s Lions
AFL Australian rules football team Brisbane Lions has signed a four-year extension to its partnership with sportswear manufacturer BLK.
Jeld-Wen opens door to St Kilda extension
Windows and doors manufacturer Jeld-Wen has extended its long-term sponsorship deal with AFL Australian rules football team St Kilda.
Dubai extends innovative Chinese table tennis partnership
The Government of Dubai has agreed to extend its groundbreaking sponsorship of the Chinese Table Tennis Association until 2017.
Liverpool wraps up Subway deal
US-headquartered multinational sandwich chain Subway has secured its first move into football’s English Premier League through a multi-year partnership with title-challenger Liverpool.
Pacifico toasts ASP partnership
The Association of Surfing Professionals (ASP) has announced Mexican brand Pacifico as the official beer sponsor for its elite tour events in the US.
Qatar’s Emir Cup retains sponsors
Qatari retail chain Fifty One East and electronics giant Sony have agreed a three-year deal with the Qatar Football Association to extend their sponsorship of the Emir Cup club football competition.
DHA extends Canberra Raiders partnership
Military housing and services company Defence Housing Australia has extended its partnership with Australian National Rugby League club Canberra Raiders through the 2015 season.
World RX partners with iON Cameras to enhance TV coverage
Specialist cameras brand iON Action Cameras has agreed a partnership with the World Rallycross Championship (World RX) ahead of the motor-racing series’ inaugural season.
Mitre scores Suzuki Cup deal
UK football equipment brand Mitre has reached a deal to be the official football supplier to the Asean Football Federation’s 2014 Suzuki Cup national team tournament.
Blueseventy teams up with World Triathlon Series
Triathlon products manufacturer Blueseventy has agreed a commercial partnership with the International Triathlon Union covering several stops on the 2014 World Triathlon Series.
HSBC banks on European Tour’s PGA Championship
International banking group HSBC has reached an agreement to become the official bank of the PGA Championship of golf’s European Tour.
Chick-fil-A expands title sponsorship of Peach Bowl
US fast food restaurant chain Chick-fil-A has extended and expanded its title sponsorship of the Peach Bowl post-season college American football game.
Vology pitches in with Tampa Bay Rays deal
Technology solutions provider Vology has agreed a three-year sponsorship deal with Major League Baseball team Tampa Bay Rays.
Umbro boosts Premier League presence with Hull deal
Manchester-based sportswear brand Umbro has agreed a four-year partnership to supply kit for English Premier League football team Hull City.
University of Louisville Athletics scores Adidas extension
The University of Louisville Athletics department has extended its long-term partnership with sportswear company Adidas through 2018-19.