Blog

  The final 10 contenders for the crown of SportBusiness Ultimate Sports City 2016 were unveiled exclusively at City Events in Paris on 15 March 2016.

  In 2016, the SportBusiness Ultimate Sports Cities rankings and awards will celebrate their 10 year anniversary and will feature special rankings and an award for the ‘Ultimate 10 at 10’ cities and city.

Football
Tyres

Football’s January transfer window came and went last month with most of the players mooted in the press as sure things to move on doing just the reverse and staying put.
Football

Last week, Sports Sponsorship Insider listed the Top 40 biggest deals of 2015 by value over the lifetime of the contract. Looking ahead to this year, there are many more mega-deals to be made - deals that will surpass the $100m-plus mark that encompassed all but one of the 39 deals in our Top 40 of 2015.

The World Union of Olympic Cities is proud to announce the launch of its brand new and innovative Smart Cities & Sport Website. The goal of this new online platform is to become the meeting point and reference for all cities around the world interested in developing smart strategies that effectively connect sport and cities.

Rachael Church unveils the 30 cities that have been shortlisted in the race to be crowned the SportBusiness Ultimate Sports City of 2016.

Multi-sport

Japanese carmaker Toyota’s $1.63bn (€1.5bn
Motorsport

This time two years ago, Sports Sponsorship Insider devoted three articles to the new kid on the motorsports block, Formula E, the racing series advocate for electric cars which some predict will consign…

November saw our Sports Sponsorship Live event take place at the spectacular offices of law firm K&L Gates, which overlook St Paul’s Cathedral in the City of London.

Rachael Church discusses her involvement with the Ultimate Sports Cities rankings and awards which will celebrate their 10 year anniversary in 2016.

This month’s Sports Sponsorship Insider made a little bit of history by covering its first ever e-sports sponsorship deal.

A new ski series, big US leagues undervaluing digital assets, easy sponsorship sales for Formula E, and more as Sports Sponsorship Insider reports from the Leaders Sport Business Summit at Chelsea FC’s Stamford Bridge.

Athletics

Rachael Church discusses the IOC’s plans to conduct its own public opinion polls when choosing future host cities.

This month’s Sports Sponsorship Insider newsletter is topped and tailed by deals that have the Rugby World Cup at their heart.
Athletics

Rachael Church takes a look at the IOC’s plans to revamp the selection process for future Olympic Host Cities. And discovers that China is actually nearer to home than she first thought.

The August edition of Sports Sponsorship Insider is dominated by football in the busiest period for league and club sponsorship deals ahead of the new seasons across Europe

In the July edition of Sports Sponsorship Insider we revealed details of the increased fee paid by financial services company HSBC for its renewed deal as title sponsor of the rugby union World Rugby Sevens Series.

Tennis
Sporting Goods

Last week, The All England Lawn Tennis Club renewed its Official Wimbledon Tennis Ball supplier deal with tennis equipment maker Slazenger for four more years