Blog
Basketball’s billion-dollar sponsorship market
The Soccerex Global Forum: Five technological takeaways
Energy drink sector trends: Interview with Mike Sundet, Momentum Worldwide
Mike Sundet, VP sports and entertainment marketing for the US-based Momentum Worldwide agency speaks about the structure of the energy drink sector, its values and its attitude towards mainstream sports.
From Samba to Super Mario – a look ahead to Tokyo 2020
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
Apple buys Formula 1 | A warning against the dangers of speculative journalism
Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector
SSI deal of the month: Southampton taps TV battle for shirt deal
Sports Sponsorship Insider's Steven Slayford gives the lowdown on the Virgin Media deal with Southampton FC
Euro 2016 final generates $20.3m social media value
The Euro 2016 final between hosts France and the eventual champions Portugal delivered more than $20m (€18.4m) value for its sponsors across social media platforms, according to research carried out by London-based visual tracking and analytics start-up SnapRapid for Sports Sponsorship Insider.
Euro 2016 activation: Five things we learnt from Carlsberg’s campaign
At the invitation of Danish beer brand Carlsberg the Official Beer of Euro 2016 and its PR agency Fuse Sport + Entertainment, Sports Sponsorship Insider experienced the brand’s activation strategy first hand in the lead-up to the quarter-final game between France and Iceland at the Stade de France.
Brexit and Sport: Interview with Matthew Pryke, partner at Hamlins law firm
Interview with Richard Whitty, senior marketing manager for football at Carlsberg
Danish beer brand Carlsberg has been the Official Beer of the European Championships since 1988. Below, Richard Whitty, senior marketing manager for football at Carlsberg, explains its brand positioning as 'the beer of football' and the activation challenges for this year's tournament.
Could ‘Brexit’ damage the EPL?
Frank Dunne, chief sports writer for the SportBusiness Group looks at the impact Britain’s decision to leave the EU will have on England’s most lucrative sports property
Back to the Future: Lumme’s Digital Lesson
We look at a past story from the 96th issue of SportBusiness International (October 2004) where we had the opportunity to interview Timo Lumme, who just took on the role of IOC Marketing Director.
Can football get any more ‘premium’?
Euro 2016: interview with Tyson Henly, international head of football, PRISM
With the European Championship in France set to dominate the sporting and sponsorship agenda for the next four weeks, Sports Sponsorship Insider asked Tyson Henly, international head of football at PRISM, the WPP-owned PR and sports marketing agency, about the activation and ROI prospects for the tournament's sponsors.
Interview with John Kristick, global chief executive, ESP Properties
IEG 2016: Technology and the triumph of experiential marketing
All routes lead to China
“Have you been to China recently?” I ask this because the question is really a kind of shorthand for a different sort of enquiry, that is to say: is your sports, brand or agency connected to the potentially vast quantities of money that will be spent on sport by both the public and private sector in China over the next few years?