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IF PATRIOTISM is the last refuge of a scoundrel then passion is the equivalent in the sponsorship world
Automobile Manufacturing

Uefa announced a new three-year partnership with leading global payment service Western Union this week, replacing car manufacturer SEAT as presenting partner of the Europa League
Beer

THE GERMAN TEAM is looking very strong at Euro 2012, but how does its national beer sponsor Bitburger compete against Euro 2012 sponsor Carlsberg in its home market?

FOLLOWING THE FRENZY of sponsor and stakeholder activity around the 100 days to go milestone, activity has returned to its normal levels

THIS WEEK MARKED 100 days until London 2012, so queue media outrage at the links between IOC and LOCOG sponsors and a variety of social ills

THE PULL of the UEFA Champions League is a powerful bargaining chip for European football teams when attracting sponsors
Sporting Apparel

GIVEN THE contractual nature of sponsorship agreements it often surprises many outside the industry how much negotiation and compromise goes on, especially in the area of conflicting rights
Automobile Manufacturing

LAST WEEK, BMW, the Official Automotive Partner of London 2012, unveiled its pavilion design for this summer's Olympic and Paralympic Games
Automobile Manufacturing

AS NISSAN WAS CONFIRMED as the latest major sponsor to be announced by Rio 2016, Frontiers dug into the Japanese car manufacturer’s business ambitions to see whether the deal makes sense.
Beer

FOOTBALLERS THE world over may be subject to strict diets and alcohol-free regimes but the same should not apply to fans according to FIFA
Automobile Manufacturing

THE YOUTH Olympic Games concept should be about sports development, not commercial exploitation