Rise Worldwide appointed as exclusive agency of Abu Dhabi T10 league
Sports marketing company Rise Worldwide has been appointed as the exclusive commercial and media rights agency for the Abu Dhabi T10 cricket league in a multi-year mandate
Coupang Play agrees four-year sponsorship deal with Korea FA
Coupang Play, the streaming service of Korean e-commerce group Coupang, has agreed a four-year sponsorship deal with the Korea Football Association
AFC retains Credit Saison as global partner for 2021-24 cycle
The Asian Football Confederation (AFC) has renewed its sponsorship deal with Japanese financial services group Credit Saison for the 2021 to 2024 rights cycle
Kremlev: Debt-free Aiba has hit $50m commercial rights, hosting fee target
International Boxing Association (Aiba) president Umar Kremlev has said that the sport’s world governing body has cleared its debts and hit his specified $50m (€42m) target from sponsorship, broadcast and…
Sportfive named exclusive commercial agency for Riot Games in Southeast Asia
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
Cricket Australia agrees three-year sponsorship deal with Nu-Pure
Cricket Australia has signed a sponsorship deal with Australian drinks manufacturer Nu-Pure that sees it become the official water partner of the men’s and women’s cricket teams in a three-year deal.
PhinDeli signs up as AFC’s first-ever World Cup qualifiers regional sponsor in Vietnam
The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers
Altrad converts six-year All Blacks shirt sponsorship deal
French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby
Anta Sports net profits double to $593m over first half of 2021
Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.
Manchester United sponsors team up to launch PES esports league
Apollo Tyres, the Indian tyre manufacturer and global partner of Manchester United, has teamed up with the Red Devils and video game publisher Konami to launch a Pro Evolution Soccer 2021 esports tournament