Vietcontent to manage SEA Games commercial rights
Vietnamese agency Vietcontent has been appointed to manage the media and sponsorship rights for this year’s Southeast Asian Games.
AOC records A$900,000 deficit as Covid hits, but sponsorship revenue stable
The Australian Olympic Committee recorded a deficit of A$900,000 ($697,000/ €581,000) after the Covid-19 pandemic forced the delay of the Tokyo 2020 Olympic Games.
Adidas shirts ‘dropped’ by Shanghai Half Marathon in Xinjiang cotton row
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
Nivea secures naming rights for FIFA 21 Australian E-League
Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)
Extreme E strikes deal with agency launched by ex-Sportfive consulting director
Extreme E, the electric off-road series, has chosen recently-launched consulting agency Vmatch to design its marketing approach with global brands
CommBank to replace Westfield as naming rights sponsor of Australia’s Matildas
The Commonwealth Bank of Australia (CommBank) has agreed an initial four-year deal to become the Official Naming Rights Partner of Australian women’s football.
Lexus agrees deal with HSBC Women’s World Championship
Lexus has signed a deal to become the official automotive sponsor of the HSBC Women’s World Championship golf tournament.
SailGP keeps its fizz with exclusive champagne deal
International sailing championship SailGP has agreed a deal with Champagne Barons de Rothschild to supply its Season 2 events
Sports retailer Rebel named Official Partner of Football Australia’s Matildas
Football Australia has signed a three-year sponsorship deal with sports retailer Rebel, supporting the growth of women’s and grassroots football in Australia.