Vietnamese agency Vietcontent has been appointed to manage the media and sponsorship rights for this year’s Southeast Asian Games.
The Australian Olympic Committee recorded a deficit of A$900,000 ($697,000/ €581,000) after the Covid-19 pandemic forced the delay of the Tokyo 2020 Olympic Games.
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)
Extreme E, the electric off-road series, has chosen recently-launched consulting agency Vmatch to design its marketing approach with global brands
The Commonwealth Bank of Australia (CommBank) has agreed an initial four-year deal to become the Official Naming Rights Partner of Australian women’s football.
Lexus has signed a deal to become the official automotive sponsor of the HSBC Women’s World Championship golf tournament.
International sailing championship SailGP has agreed a deal with Champagne Barons de Rothschild to supply its Season 2 events
Football Australia has signed a three-year sponsorship deal with sports retailer Rebel, supporting the growth of women’s and grassroots football in Australia.