UFC lands multi-faceted, global Kick deal
Kick, which holds an existing relationship with American fighter Max Holloway, has signed a wide-ranging media and sponsorship deal with the UFC
Apex adds US team to SailGP backing
Bermuda-based financial services company Apex Group has further increased its presence in SailGP by agreeing a sponsorship deal with the United States Team
ExxonMobil to title sponsor Guyana’s Global Super League
The domestic arm of fuels, lubricants and chemical company ExxonMobil has been announced as title sponsor of the new Global Super League (GSL) T20 competition that will debut in Guyana next month
Atlético Madrid signs metaverse sponsor
Spanish LaLiga club Atlético de Madrid has agreed a sponsorship deal with metaverse company Guardians of the Ball.
Sportsbet adds LaLiga to sponsor portfolio
Betting operator Sportsbet.io has agreed a sponsorship deal with Spain’s LaLiga.
Ebury continues sponsor drive with Southampton
Global financial technology firm Ebury has continued its recent sponsorship drive by agreeing a deal with English Premier League club Southampton.
FDJ extends Tour de France backing
France’s national lottery operator Française des Jeux (FDJ) has renewed its sponsorship of the Tour de France and Tour de France Femmes cycling events.
Serie A signs Iliad as VAR sponsor
Telco Iliad has agreed a sponsorship deal with Lega Serie A, the governing body for the top tier of football in Italy.
Navy Federal maintains US-focused deal with NHL
Navy Federal Credit Union and the National Hockey League (NHL) have agreed a multiyear extension to their U.S. sponsorship deal.
Bet365 firms up Denver links with Nuggets, Avalanche deals
Betting brand bet365 has built on last month’s announcement that it would establish its US headquarters in Denver by agreeing sponsorship deals with NBA franchise the Denver Nuggets and NHL team the Colorado Avalanche.