HiPro extends sponsorship of Giro’s Combativity Prize
HiPro, a Danone Group brand specialising in the production of high-protein foods, has extended its sponsorship of the Giro d’Italia.
Tissot becomes new sponsor of expanded NBA Paris Games
Swiss watch brand Tissot has signed on as the new presenting partner of the NBA Paris Games, with next year’s event set to double in size.
Zondacrypto sponsors Giro d’Italia
RCS Sport, organiser of the Giro d’Italia cycling race, has agreed a wide-ranging sponsorship deal with cryptocurrency exchange, zondacrypto.
Yorkshire signs shirt sponsorship deal with Dafabet
Yorkshire County Cricket Club has agreed a new sponsorship deal with online gambling company Dafabet.
Vatanmed joins Euroleague Basketball’s official partner roster
Euroleague Basketball has agreed a new sponsorship deal with Turkish company Vatanmed Clinic, which specialises in hair transplant services.
Zillow sponsors LA Rams’ Draft House
Real estate company Zillow has agreed a deal to sponsor the Los Angeles Rams to coincide with this year’s NFL Draft.
Tissot extends long-term backing of Swiss Ice Hockey Federation
Swiss watch brand Tissot has renewed its long-running sponsorship of the Swiss Ice Hockey Federation (SIHF).
San Jose Earthquakes unveils Udemy as training kit sponsor
Major League Soccer team San Jose Earthquakes has agreed a deal for Udemy, an online skills marketplace and learning platform, to become its official training kit sponsor.
Pepsi Max adds Grealish as latest brand ambassador
Manchester City and England footballer Jack Grealish has been unveiled as a global brand ambassador of Pepsi Max as part of a multi-year deal.
Giroud to promote Rexona’s Euro 2024 sponsorship
Deodorant and antiperspirant brand Rexona has struck an endorsement deal with French international footballer Olivier Giroud to promote its association with Uefa Euro 2024.