Caterpillar exit inspires revenue uplift for Tigers
English Premiership Rugby club Leicester Tigers has made a net gain on the shirt and stadium assets left by long-term club partner, the construction machinery and equipment company Caterpillar, after the brand opted not to renew last year.
Sponsorship deals from July 13 to August 17
A round-up of the key sponsorship deals signed around the world
Vodacom: Content and visibility centre of new strategy
African telecommunications company Vodacom is increasing its brand presence in rugby to improve brand perception among current and potential mobile post-pay customers.
Apple buys Formula 1 | A warning against the dangers of speculative journalism
Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector
Porsche: Major moves in North America
Volkswagen-owned luxury carmaker Porsche is taking its first steps into American team sports sponsorships as it looks to re-energise slowing growth and build on a portfolio that has a strong foothold in Europe.
KitchenAid: Local community at heart of brand strategy
US home appliance manufacturer, Whirlpool, is using its kitchen appliance brand, KitchenAid, to connect with the golf-watching demographic and to increase awareness of the community development of Benton Harbor, Michigan.
SSI deal of the month: Southampton taps TV battle for shirt deal
Sports Sponsorship Insider's Steven Slayford gives the lowdown on the Virgin Media deal with Southampton FC
DFB bets on market growth with shorter adidas deal
The Deutscher Fussball Bund, the German football federation, said this week that it had taken a gamble in only extending its kit sponsorship deal with adidas by four years.
American Express keeps USGA on upward curve
Sponsorship revenues for the US Golf Association (USGA) will hit a record level in 2016 following the renewal of its agreement with financial services company American Express.
Porsche to speed growth rate with first US team deal
Luxury carmaker Porsche has signed its first major team deal in the US, with another planned, to reinvigorate slowing growth after six years of strong North American sales.