RSM signs, CSM and European Tour outline vision
Accountancy firm RSM has joined the roster of golf’s European Tour as the organisation outlines its plan to attract more brands under its new relationship with agency CSM.
Manulife back with LPGA, but set to review next year
Financial services brand Manulife will take a “severe look” at its title sponsor agreement with the LPGA’s Manulife Classic in 2017 after invoking its final extension clause.
Opel trims football portfolio, upgrades Mainz deal
General Motors-owned car brands Opel and Vauxhall are reducing their presence in European football over the next 12 months, despite a new stadium naming rights deal with German Bundesliga club Mainz.
Euro 2016 big five hoover up 70% of top deal revenue
Countries from five of Europe’s six largest economies make up the top five most-valuable national team sponsorship programmes at Euro 2016, when measured by combined kit deal and main partner income.
Turkish Airlines: Innovative activations key to sponsorship success
International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.
Amstel: Measurable international awareness
Heineken-owned Dutch beer brand Amstel is using football sponsorship to increase international brand awareness, something that it is measuring structurally year-on-year.
Under Armour grows Asian profile with One Championship
US sportswear brand Under Armour has expanded its presence in the Asia-based mixed martial arts organisation One Championship to support growth plans in Southeast Asia.
One Championship kit deal “possible”
Victor Chu, senior vice-president, commercial partnerships, for One Championship, said a UFC-style competition-wide apparel agreement was something the organisation “was open to” following its recent deal with sportswear manufacturer Under Armour.
Equity offsets reduced Pepe Jeans role at Red Bull
Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.
MHP re-ups with local Basketball Bundesliga team
Porsche-owned consultancy firm MHP has renewed its title deal with German Basketball Bundesliga (BBL) club Riesen Ludwigsburg as teams continue to rely on local companies for their top deals.