SportBusiness Staff

Accountancy firm RSM has joined the roster of golf’s European Tour as the organisation outlines its plan to attract more brands under its new relationship with agency CSM.

Financial services brand Manulife will take a “severe look” at its title sponsor agreement with the LPGA’s Manulife Classic in 2017 after invoking its final extension clause.

General Motors-owned car brands Opel and Vauxhall are reducing their presence in European football over the next 12 months, despite a new stadium naming rights deal with German Bundesliga club Mainz.

Countries from five of Europe’s six largest economies make up the top five most-valuable national team sponsorship programmes at Euro 2016, when measured by combined kit deal and main partner income.

International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.

Heineken-owned Dutch beer brand Amstel is using football sponsorship to increase international brand awareness, something that it is measuring structurally year-on-year.

US sportswear brand Under Armour has expanded its presence in the Asia-based mixed martial arts organisation One Championship to support growth plans in Southeast Asia.

Victor Chu, senior vice-president, commercial partnerships, for One Championship, said a UFC-style competition-wide apparel agreement was something the organisation “was open to” following its recent deal with sportswear manufacturer Under Armour.

Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.

Porsche-owned consultancy firm MHP has renewed its title deal with German Basketball Bundesliga (BBL) club Riesen Ludwigsburg as teams continue to rely on local companies for their top deals.