SportBusiness Staff

Motorsport

Alignment between candy manufacturer, racing property to extend into next decade
Rugby League

South Korean automotive manufacturer Kia Motors has agreed a five-year deal to become the new major partner of Australian NRL rugby league team the Brisbane Broncos
Golf

The North American arm of insurance group QBE has agreed a three-year extension to its title sponsorship of the PGA Tour’s Shootout event.
American Football

Anheuser-Busch InBev's sparkling wine brand BABE has become the first-ever official wine sponsor of the National Football League
Swimming

The Qatar Swimming Association (QSA) has revealed details of the sponsors that will support Doha’s leg of the Fina Swimming World Cup next month.
Handball

Home improvement and gardening company Bauhaus has agreed a deal to sponsor the European Handball Federation’s European Championships in 2020.
American Football

The National Football League’s Pittsburgh Steelers are partnering with daily fantasy sports company FanDuel for the remainder of the 2019-20 season.
Football

Spanish LaLiga football club Osasuna has said it will explore means of exiting its shirt sponsorship deal with Kirolbet amid criticism from fans over the association with the bookmaker

The International Olympic Committee has agreed its latest commercial agreement with a Chinese entity through a deal with sportswear company Anta
Basketball

German sportswear manufacturer Adidas is reportedly looking to cut short a five-year endorsement deal with Washington Wizards guard John Wall less than two years into the agreement due to the National…