Gillette to sponsor EA Sports Fifa 20 Global Series
Men's grooming company Gillette is sponsoring the EA Sports Fifa 20 Global Series in an attempt to drive engagement and connect the brand with younger audiences through soccer and esports.
Badminton Horse Trials sign deals, ‘unlikely’ to land title sponsor
Organisers of Badminton Horse Trials have signed what they claim are two significant sponsorship deals with Mars Equestrian and Science Supplements after admitting they are unlikely to secure a new title…
ROKiT enters Formula E with Venturi Racing
The ROK Group has furthered its presence in motorsport, with its ROKiT telco brand agreeing a three-year title sponsorship deal with Formula E team Venturi Racing
NRL’s Bulldogs sign up Hitachi as new kit sponsor
The Canterbury-Bankstown Bulldogs Australian National Rugby League team has signed a kit sponsorship deal with Hitachi Cooling & Heating
Brisbane Heat extends with three sponsors ahead of new BBL season
Australian Big Bash League Twenty20 cricket team Brisbane Heat has renewed sponsorship deals with Coca-Cola Amatil, Toyota Australia and National Storage
MG Motor signs on as latest SEA Games sponsor
Automotive brand MG Motor has agreed a deal to sponsor the upcoming Southeast Asian Games multi-sport event in the Philippines
Chengdu Airline backs ITTF Men’s World Cup
Chengdu Airline has been unveiled as the title sponsor of the International Table Tennis Federation’s (ITTF) Men’s World Cup, which takes place in the Chinese city from November 29 to December 1.
Philadelphia Flyers, Wells Fargo Center partner with Coca-Cola
The Philadelphia Flyers and the Wells Fargo Center have signed a multi-year partnership with Coca-Cola, which will become the official beverage partner of the National Hockey League team and its venue
EDF to aid Paris 2024’s green goal in domestic sponsorship
French energy group EDF has signed on as a domestic sponsor of the 2024 summer Olympic and Paralympic Games in Paris
Allianz seeks talks as Saracens forgo sanctions appeal
German financial services company Allianz, the main sponsor of Saracens, has said it will hold talks with the English Premiership rugby union club after it opted not to contest heavy sanctions imposed…