Goodyear deal to end Dunlop’s BTCC ties
US tyre manufacturer Goodyear has furthered its return to motorsport by agreeing a deal to become the new sole tyre supplier to the British Touring Car Championship from 2020
Rayo Vallecano names Eneryeti as sleeve sponsor
Spanish Segunda Division football club Rayo Vallecano has agreed a sleeve sponsorship deal with energy drinks brand Eneryeti
Bayern Munich becomes first partner for new blockchain venture
German Bundesliga football club Bayern Munich has become the first partner for a new blockchain-based venture from fan engagement and monetisation company Stryking Entertainment
German Triathlon Union questions ethics of Ironman Worlds painkiller sponsor
The German Triathlon Union (DTU) has expressed its unease over pain relief brand Aleve’s sponsorship of the 2019 Ironman World Championships, which take place in Hawaii tomorrow (Saturday).
Manpower Group extends backing of Inter Milan
Workforce solutions company Manpower Group has renewed its sponsorship of Italian Serie A football club Inter Milan.
The new three-year partnership will run until the end of the 2021-22 season
Nike shuts down Oregon Project following Salazar ban
US sportswear company Nike has moved to shut down its Oregon Project training programme after head coach Alberto Salazar was last week handed a four-year ban from athletics for doping violations committed…
Queensland Reds land Santos as back-of-shirt sponsor
Australian natural gas company Santos has agreed a deal to become the back-of-shirt sponsor of the Queensland Reds Super Rugby franchise
Huub joins forces with Limelight for triathlon events
Wetsuit and apparel specialist Huub has signed a long-term sponsorship agreement with leading UK triathlon events the Blenheim and London Triathlons
Marseille replaces Hyundai with Toyota
French Ligue 1 football club Olympique de Marseille has struck a sponsorship agreement with Japanese automotive manufacturer Toyota that will incorporate its Lexus brand
Juventus lands Bud sponsorship
Italian Serie A football club Juventus has signed a sponsorship deal with US lager brand Bud