Freenet backs 2025 World Handball Championship
German telco Freenet has agreed a deal to sponsor the upcoming men’s World Handball Championship, which will take place in Croatia, Denmark and Norway.
Fifa furthers post-EA Sports era with Konami deal
Fifa has further signalled its intent to move on from its long-standing relationship with EA Sports by agreeing a partnership with the US video game developer’s Japanese rival.
DAZN signs on as main sponsor of Saudi-owned UD Almería
DAZN has agreed a deal to become the main sponsor of Spanish Segunda División club UD Almería.
Revolut extends Europe-focused deal with NBA
Fintech Revolut has agreed a multi-year extension to its sponsorship deal with the National Basketball Association (NBA) covering the league’s Paris Games and other events in Europe.
TGL lands ONEflight deal
TGL, the new team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has agreed a sponsorship deal with private aviation company ONEflight.
Zain extends with Arabian Gulf Cup in IMG deal
Mobile telecommunications company Zain Group has renewed its title sponsorship of the Arabian Gulf Cup football competition in a deal brokered by the IMG agency.
54 adds NBL’s Hawks to Australian portfolio
Sports and entertainment agency 54 has been appointed as a partnership sales agency for Australian National Basketball League (NBL) team the Illawarra Hawks.
TCL extends long-term backing of Melbourne Cup home
The Australian division of consumer electronics brand TCL has renewed its sponsorship of the Victoria Racing Club.
Devils makes PlayStar first online casino partner
Online casino brand PlayStar has agreed a sponsorship deal with NHL franchise the New Jersey Devils and its Prudential Center home.
Genius Sports unveils fan activation platform
Sports data and betting services company Genius Sports has launched a new fan activation platform.