Hangzhou Asian Games sponsorship revenue ‘nearly $600m’
Sponsorship sales for next year's Asian Games in Hangzhou, China have generated nearly RMB3.8bn ($600m/€530m), according to its organising committee.
BCCI ‘bans sponsorship deals with cryptocurrency exchanges’
Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
Trading platform TMGM seeks Southeast Asia exposure via Suzuki Cup
TMGM has signed as the Official Online Trading Platform of this year's Suzuki Cup national team football tournament in Southeast Asia, in a deal brokered by Sportfive
ONE Esports agrees sponsorships with FWD, Marriott, McDonald’s
Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's
Fiba agrees Global Partner deal with betting brand J9
Basketball's world governing body Fiba has agreed a three-year sponsorship deal, running until 2024, with Philippines-based betting firm J9
AFC signs Hung Thinh Land as sponsor of Qualifiers
Vietnamese property developer Hung Thinh Land has become an Official Global Supporter of the Asian Football Confederation's Asian Qualifiers for the 2022 Fifa World Cup
Japanese telco KDDI renews sponsorship of AFC competitions
Japanese telco KDDI has agreed a regional sponsorship deal for Asian Football Confederation national team competitions during the 2021-24 period.
KDDI's regional rights cover the territory of Japan
Puma and Royal Challengers to release ‘athleisure’ range
Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes
NBA appoints Ranveer Singh as ambassador
The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India
Longines backs Chinese alpine ski team, FIS opens Beijing office
Watchmaker Longines has agreed a sponsorship deal for China's national alpine skiing team.
Longines will be the team's designated watch brand and official timekeeper