Celebrating Small Business in Liverpool – VistaPrint & Liverpool FC
VistaPrint, a Dutch e-commerce company providing small businesses with design and print services for custom physical and digital marketing products, has a multi-year agreement with Liverpool Football Club (LFC) as the official small business design and marketing partner.
The Genderless Billboard – Heineken & UEFA Champions League
In late 2022, Heineken leveraged its sponsorships of the UEFA Men’s and Women’s Champions Leagues through a local activation - part of its umbrella ‘Cheers To All Fans’ platform - in Barcelona built a…
I Don’t Remember – ALMA & Racing Club de Avellaneda
In April 2022, ALMA (Association to Fight Alzheimer's Disease) teamed up with Argentina’s Racing Club and skipper Leonardo Sigali for a stunt - a post-match pitch-side interview in which the player failed t…
The Foamy Haircut – Brahma & Brazilian Football Club Sponsorships
Brahma has been a long-time sponsor of Brazilian football - with official partnerships ranging from the national team to major tournaments and club sponsorships - but when health and safety-led legislation…
‘Dettol Up, Support England’ – Dettol & England Football/The Football Association
In 2022, disinfectant brand Dettol leveraged its partnership with the FA and England Football around UEFA Women’s Euro 2022 through an integrated activation programme spanning TV, OOH, digital, social a…
The Circuit Collection – DHL + BEEN London & Formula One
DHL dovetailed its Formula One (F1) partnership, with its focus on positive fashion and its own corporate zero waste sustainability commitments, through an activation launched in May 2022 called ‘The C…
The 9th Lane – Lacoste and French National Olympic & Paralympic Committees
Lacoste, which was founded in 1933 by tennis player René Lacoste and is known globally for its famous green crocodile logo, leveraged its status as the supplier of out-of-competition and formal wear to …
Hyundai Electric Air – Hyundai and Surf Australia
An out-of-home, ambient initiative held in May 2021 saw Hyundai leverage its Surf Australia partnership at the ‘Australian Boardriders Battle National Final’ by hosting a branded in-event sub-competition cal…
Jersey Pay – Corona and multiple Mexican football clubs
In Spring 2022, during the top Mexican football division (Liga BBVA MX) season, Corona (which holds multiple Mexican football team sponsorships) increased in-stadium beer sales by turning team jerseys…
Fast Frame – Samsung and Dutch Olympic Cycling Team (BMX)
Bringing to life the brand’s ‘Do What You Can’t’ umbrella marketing platform through its Dutch Olympic Team sponsorship, Samsung ‘Fast Frame’ utilised the brand’s technology products, data collection ab…