Barcelona to promote Viera brand through Panasonic tie-up
Spanish Liga football club Barcelona has enhanced its commercial portfolio by signing a three-year partnership with Panasonic.
BBVA enhances football presence with Liga MX deal
Lipton Iced Tea backs MLB’s “fan wave” drive
PepsiCo-owned brand Lipton Iced Tea has signed a deal to become the official iced tea of Major League Baseball.
Northampton Saints score StubHub sponsorship
Online ticket marketplace StubHub has agreed a three-year deal with Northampton Saints to become an elite sponsor of the English Premiership rugby union club until at least 2016.
BMW drives World Rowing partnership
BMW has agreed a new two-year partnership with the World Rowing Federation (FISA) as part of a joint environmental strategy between the two parties.
Perth Glory boosts Healthway campaign
Australian A-League football club Perth Glory has announced local government body Healthway as a major sponsor in a two-season deal.
BP to continue backing British athletes
BP is to continue its support of British athletes until 2016 after agreeing to become a top-level partner of the British Olympic Association and the British Paralympic Association.
Sauber secures Russian partners
Formula One outfit Sauber has announced a partnership with three Russian institutions in a move that should help alleviate the team’s financial concerns.
Aberdeen Asset Management extends Scottish Open links
The Scottish Open has teamed up with Aberdeen Asset Management and the Scottish Government to extend the financial services company’s title sponsorship of the golf tournament through to 2017.
Tim Hortons seals naming rights to new Tiger-Cats home
Coffee chain Tim Hortons has secured the naming rights to the new stadium of Canadian Football League American football team Hamilton Tiger-Cats in a wide-ranging 10-year deal.