Man City gains online trading partner
English Premier League football club Manchester City has announced a new partnership with online trading service company Gain Capital.
BT Sport agrees dual Scottish Rugby sponsorship deal
UK pay-television broadcaster BT Sport has agreed a four-year partnership with Scottish Rugby in a deal that includes the shirt sponsorship of Glasgow Warriors and Edinburgh Rugby for the Pro12 and Heineken Cup competitions.
Virgin and Scotiabank sign up for CPL’s inaugural season
British conglomerate Virgin and Canadian financial service company Scotiabank have been announced as tournament partners for the inaugural Caribbean Premier League Twenty20 cricket competition.
KitchenAid extends PGA Seniors deal
Kitchen appliances manufacturer KitchenAid has extended its presenting sponsorship of golf’s Senior PGA Championship until 2018.
Marathonbet enlists brandRapport to drive Fulham deal
Online bookmaker Marathonbet has appointed sports and entertainment agency brandRapport to manage its sponsorship of English Premier League football club Fulham.
Cowboys end naming rights search by connecting with AT&T
NFL American football franchise the Dallas Cowboys have confirmed that they have entered into a stadium naming rights partnership with telecommunications company AT&T.
Shell seals MotoGP race rights in Malaysia
Motorcycle lubricant brand Shell Advance has agreed a two-year deal with MotoGP commercial rights holder Dorna Sports to renew its title sponsorship of the series’ Malaysian Grand Prix.
AC Milan checks in with Blu Hotels
Italian hotel chain Blu Hotels has agreed a deal to become an official partner of Serie A football club AC Milan for the 2013-14 season.
Brumbies seal kit deal with Classic
Australian rugby union team the Brumbies have agreed a five-year kit manufacturing deal with Classic Sportswear.
VcG lends support to 2015 Solheim Cup
German golf club VcG has agreed to become an official sponsor of the Solheim Cup women’s golf event, which is scheduled to take place in the country for the first time in 2015.