SportBusiness Sponsorship staff

Fashion brand Barbour has signed a deal with the Newcastle Falcons to become the official clothing partner of the English Premiership rugby union team.

British builders’ merchants and home improvement retailer Travis Perkins has agreed a one-year extension to its title sponsorship of golf’s Senior Masters through to 2014.

Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).

British financial services firm AJ Bell has secured the title sponsorship of the Professional Squash Association Men’s World Championship, which takes place in the company’s home city of Manchester from October 26 to November 3.

US-headquartered multinational sandwich chain Subway has entered into a commercial agreement to become the official quick service restaurant of golf’s Asian Tour.

The Italian subsidiary of Swiss chocolatier Lindt, Lindt Italia, has taken on the title sponsorship of the 2013 Italian Open golf tournament.

The US subsidiary of Japanese tyre manufacturer Yokohama has added the Indianapolis Colts to its American football sponsorship roster ahead of the 2013-14 NFL season.

English rugby league team Castleford Tigers has secured a stadium naming rights deal with fluid connector products company Mend-A-Hose Hydraulics, effective from the 2014 Super League season.

Shoe company Sioux has agreed a deal to extend its long-term partnership with the German Olympic Sports Confederation (DOSB) until at least 2016.

English Premier League football club Crystal Palace has announced Holler Watches as its official timing partner for the 2013-14 season.