Samsung joins Brazil on road to World Cup
The Brazilian Football Confederation (CBF) has agreed a new sponsorship deal with Samsung.
Barcelona Council lends name to F1 track
Barcelona City Council has agreed a naming-rights sponsorship agreement with the home of Formula One’s Spanish Grand Prix.
Adelaide United goes green with sponsorship deals
Australian A-League football team Adelaide United has sealed a pair of sponsorship deals promoting environmental sustainability.
Essendon brings up 10 years with Antler Luggage
Australian Football League team Essendon has extended its commercial partnership with suitcase manufacturer Antler Luggage for the 2014 Australian Rules season.
Eels unveil shorts sponsor
Australian NRL rugby league team Parramatta Eels has sealed a kit sponsorship deal with IT security specialists Content Security.
Peak to kit out TBB Trier
German Bundesliga basketball team TBB Trier has signed a three-year kit deal with Chinese sportswear manufacturer Peak.
Richmond scores record Jeep extension
Australian Football League team Richmond has extended its joint-major sponsorship deal with automotive brand Jeep for a further four years.
KHL signs landmark PepsiCo deal
Russia’s Kontinental Hockey League has agreed its first sponsorship deal with a multi-national firm after signing a partnership with PepsiCo.
Renault expands Top 14 presence with Castres
Automotive company Renault has sealed a sponsorship agreement with Top 14 champion Castres Olympique – the third club to receive its backing in the top division of French rugby union.
BPA adds legal partner to commercial team
The British Paralympic Association has signed up international law firm Hogan Lovells as its official legal services provider through to the end of 2016.