NBA and Sun Life tip off Asian co-operation
The NBA basketball league has entered into a multi-year agreement with Sun Life Financial to make the international insurance company a promotional partner and push its services in south-east Asia.
Covergirl and NFL launch ‘fanicures’ initiative
Make-up and beauty products brand Covergirl has entered into a partnership with American football’s NFL to launch its ‘fanicures’ campaign.
Centurion Rugby to kit-out World Cup referees
Apparel manufacturer Centurion Rugby has reached a deal with Rugby League World Cup 2013 to provide kit for match officials at the tournament.
Court ruling paves way for UK Athletics’ Nike deal
UK Athletics will switch its kit deal from Adidas to Nike next year after a Dutch court rejected a claim from its current partner, according to the Daily Telegraph newspaper.
Sanderson Farms seals PGA Tour partnership
Frozen food specialist Sanderson Farms has sealed a three-year title sponsorship of the PGA Tour event at Annandale Golf Club in Madison, Mississippi following a successful trial at the 2013 edition.
Saracens team up with CNBC
English Premiership rugby union club Saracens has agreed a two-year partnership with business news broadcaster CNBC.
T-Mobile connects with Austrian FA
Telecommunications provider T-Mobile has reached a deal to become an official partner to the Austrian Football Association (OFB).
Celtic drives off with Phoenix Honda deal
Scottish Premiership football club Celtic has announced car dealership Phoenix Honda as its official vehicle sponsor for the 2013-14 season.
Pauls enhances Brisbane Roar commitment
Australian dairy producer Pauls has expanded its partnership with Brisbane Roar by becoming a sleeve sponsor of the A-League football team.
Brose Baskets extends Lotto Bayern relationship
German basketball team Brose Baskets has extended its long-term partnership with state lottery operator Lotto Bayern.