Hyundai retains Tournament of Champions title designation
Golf’s PGA Tour has announced a two-year extension to its deal with Hyundai for the automotive manufacturer to retain the title sponsorship of the Tournament of Champions in Hawaii through the 2014-15 season.
PGA Tour unveils Valspar partnership
The PGA Tour has agreed partnership with Valspar under which the paint and coatings firm will become the new title sponsor of the Tour’s professional golf tournament in the Tampa Bay area.
Adidas retains BPA partnership
The British Paralympic Association has extended its sponsorship agreement with German sportswear brand Adidas until the end of 2016.
Chicago Cubs strike Anheuser-Busch deal
MLB baseball team Chicago Cubs have signed a sponsorship agreement with the Anheuser-Busch brewery.
Quicken Loans sitting pretty with Detroit Lions
NFL American football franchise Detroit Lions has entered into a multi-year sponsorship deal with retail mortgage lender Quicken Loans.
ING recommits to Belgium’s World Cup drive
The Belgian arm of Dutch financial services firm ING has extended its sponsorship deal with the Belgian Football Association (URBSFA/KBVB) through to the end of the 2018 Fifa World Cup.
Lotus builds commercial roster with Emaar Properties
Dubai-based residential and commercial property investment company Emaar Properties has signed a two-year commercial agreement with the Lotus Formula One team ahead of this weekend’s Italian Grand Prix.
Feyenoord returns to Adidas
Dutch Eredivisie football club Feyenoord has signed a five-year kit deal with sportswear giant Adidas, effective from July 2014.
LPGA tees up Acer partnership
The Ladies Professional Golf Association has reached a deal to make information and communication technology company Acer one of its marketing partners.
BragBet backs Irish FA
The Football Association of Ireland has announced a commercial partnership with Irish online betting and social networking company BragBet.