SportBusiness Sponsorship staff

The Qatar Racing and Equestrian Club has sealed a five-year extension to its long-term partnership with French gas and oil giant Total.

English Premiership rugby union club Sale Sharks has agreed a two-year extension to its partnership with main sponsor MBNA.

Telecommunications operator Airtel has reached an agreement to become the title sponsor of the I-League, India’s top football competition.

Life insurance company New York Life has announced an extension of its extensive US sports sponsorship portfolio.

Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has renewed its sponsorship deal with the Minnesota Vikings for the current NFL American football season.

Telecommunications firm Deutsche Telekom has signed a three-year extension to its long-running title sponsorship agreement with German Basketball Bundesliga (BBL) club Telekom Baskets Bonn.

British Cycling has announced an expansion of its commercial agreement with automotive manufacturer Fiat ahead of its 2013 National Track Championships.

Biotechnology company Amgen has renewed its title sponsorship of the Tour of California cycling road race.

Nivea Men has agreed a three-year deal to become an official sponsor and provider for French Ligue 1 football club Paris Saint-Germain from the 2013-14 season.

Smartphone manufacturer BlackBerry has adapted its sponsorship agreement with the Mercedes Formula One team to promote its BlackBerry Messenger (BBM) service.