Bauerfeind to continue Olympic association at Sochi 2014
German orthopaedic aids manufacturer Bauerfeind will serve as the therapeutic braces and supports supplier for the 2014 Winter Olympic Games in Sochi.
Syracuse takes flight with Delta Air Lines
New York-based Delta Air Lines has reached a deal to become the official airline of Syracuse University Athletics.
Lega Basket signs Fastweb partnership
The Italian basketball league, Lega Basket, has agreed a deal for Fastweb to become its official technology partner for the next three years.
Handball Bundesliga extends Hummel deal
Hummel has agreed a three-year extension to its commercial partnership with the German Handball Bundesliga competition.
AFL renews Virgin partnership ahead of Grand Final
The Australian Football League has extended its partnership with airline Virgin Australia for a further five years.
EMC returns for NFL’s International Series games
IT company EMC has agreed a deal to return as an official sponsor of American football’s NFL International Series ahead of the first of two games at Wembley Stadium this year.
Corinthians reconnect with TIM
Campeonato Brasileiro football club Corinthians has signed a two-and-a-half year extension to its shirt sponsorship deal with Italian telecommunications firm TIM.
Cirque du Soleil brings colour to Toronto 2015 opening ceremony
Canadian entertainment company Cirque du Soleil has agreed to prepare a specially created production for the opening ceremony of the Toronto 2015 Pan American Games as part of a sponsorship deal with the event’s local organising committee.
Zurich Insurance secures Spengler Cup partnership
Zurich Insurance has agreed a two-year deal to become an official partner of the Spengler Cup, the world’s oldest invitational ice hockey tournament.
Leicester Tigers extend Aurum Holdings deal
UK jeweller Aurum Holdings has signed a three-year extension to its sponsorship agreement with the Leicester Tigers rugby union team.