US Soccer and Allstate sign multiyear sponsorship extension
The United States Soccer Federation has announced a multiyear sponsorship extension with insurance company Allstate
NWSL extends partnership with Ally Financial
On the back of the National Women's Soccer League's championship game, league sponsor Ally Financial announced it had extended its partnership with the league to run through 2027
TelevisaUnivision to market Liga MX commercial rights in the US
Spanish-language media and content company TelevisaUnivision announced a landmark partnership with Mexican soccer league Liga MX, bringing the property's commercial rights to market in the United States…
Carlsberg partners with Canada Soccer, CPL
Canada Soccer announced Carlsberg as the official beer and non-alcoholic beer of the governing body’s national teams and the Canadian Premier League.
Next League teams up with LPGA
Sports technology service Next League has announced a multiphase strategic partnership with the Ladies Professional Golf Association to help reposition the LPGA as a technology-driven organization
American Express partners with Utah Jazz, trio of arenas
The National Basketball League’s Utah Jazz and the team’s arena, Vivint Arena, announced a new sponsorship agreement with American Express to make it the official payments partner of the Jazz and Vivint Are…
Warriors, DoorDash ink multi-year partnership
The defending National Basketball Association champion Golden State Warriors announced a multiyear partnership with food delivery service DoorDash
Gatorade Canada partners with PWHPA
Gatorade Canada has announced a new partnership deal with the Professional Women’s Hockey Players Association ahead of their upcoming fourth season that kicks off on October 14 in Montreal, Canada.
Bronny James signs Nike NIL deal
American sports footwear and apparel brand Nike has landed a name, image, and likeness (NIL) deal with Bronny James, the 18-year-old son of National Basketball Association superstar LeBron James
Nike suspends sponsorship with Hockey Canada
Amid the fallout of sexual assault scandals with Hockey Canada, the country's ice hockey governing body, American athletic clothing brand Nike has suspended its sponsorship after other sponsors did the…