CBS Super Bowl ad space sales hit ’90 per cent’, Nickelodeon plan considered
Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.
Fanatics’ Mitchell & Ness names Kumekpor as CEO
Sports apparel brand Mitchell & Ness, owned by Fanatics, has announced Eli Kumekpor as the company's new chief executive officer
USC athletics signs DirecTV as a sponsor
The University of Southern California (USC) athletics department has announced a multi-year sponsorship deal with DirecTV
Royal Caribbean joins Inter Miami’s main partner roster
Inter Miami CF of Major League Soccer and Royal Caribbean International have signed a multi-year sponsorship that makes Royal Caribbean the club's Main Partner and Official Vacation Partner
FanDuel becomes latest Nascar betting sponsor
FanDuel has become an Authorized Gaming Operator of Nascar, granting the online gaming company rights to use certain Nascar marks and collaborate with the stock car racing series to create new betting…
Nascar, nVenue team up on in-play micro-betting
Nascar and nVenue have announced a multi-year deal to create in-race micro-betting markets and predictive contests for the motorsport series
American Express renews USTA sponsorship in multi-year deal
American Express is returning as a US Open Tennis Championships sponsor in a multi-year renewal with the United States Tennis Association (USTA)
US Ski & Snowboard taps Hydro Flask as title sponsor
US Ski & Snowboard, the sports' governing body in the United States, has announced a sponsorship deal with Hydro Flask, making the insulated flask and bottle company the first title sponsor of its snowboard…
Anheuser-Busch returns as Commanders sponsor
Anheuser-Busch has returned as a sponsor of the National Football League's Washington Commanders in a multi-year deal that makes the company the official beer sponsor of the team one year after it dropped…
JetBlue renews Florida Panthers sponsorship
JetBlue Airways has renewed its sponsorship of the National Hockey League's Florida Panthers for an undisclosed length of time.
The two parties have been connected for 14 years