Taiwanese airline Starlux extends Dodgers sponsorship by three years
The Los Angeles Dodgers of Major League Baseball has extended its deal with Taiwan-based Starlux Airlines in a three-year renewal
Lexus takes on Madden esports title sponsorship
Luxury car brand Lexus has been named presenting partner of the Ultimate Madden Bowl, which concludes on February 9 in Las Vegas ahead of the Super Bowl
Angel City lines up makeup deal with NYX
Angel City FC of the National Women's Soccer League has announced NYX Professional Makeup as a founding-level partner and exclusive makeup of the club
NHL adds NFP as North American sponsor
The National Hockey League has announced NFP as the league's new official business insurance brokerage partner in a multi-year North American deal
Saudi-backed PFL renews US Air Force Reserve sponsorship
The Professional Fighters League (PFL) has announced a renewal of its sponsorship by the US Air Force Reserve (AFR).
The deal makes it five consecutive years of sponsorship by the AFR
USA Fencing adds Bell Bank sponsorship
USA Fencing has announced a multi-year sponsorship agreement with Bell Bank that makes the Fargo, North Dakota-based company the national governing body's official bank
World Surf League adds ESPN in US, slew of new sponsors for 2024
The World Surf League (WSL) has announced a broadcast deal with ESPN that will put all 10 of the Championship Tour events in 2024 on ESPN+, as well as several new sponsors
TUMI added as luggage sponsor for PGA Tour, LPGA
International travel and lifestyle brand TUMI has announced a sponsorship agreement with the PGA Tour and LPGA to make TUMI the "official luggage" for the two golf organisations
Uefa, EA revamp eChampions League format
EA Sports FC's official esports programme EA Sports FC Pro has announced a new, expanded eChampions League (eCL) format with Uefa
Marriott returns as US Soccer sponsor in new four-year deal
Marriott Bonvoy and SpringHill Suites by Marriott have agreed to four-year deal with the United States Soccer Federation, giving the hotel chain exclusivity in the hotel lodging, accommodations and hotel…