AFL brings in BSN Sports as apparel supplier
Sporting goods and equipment brand BSN Sports, a division of Varsity Brands, has signed a sponsorship agreement with the Arena Football League (AFL) to become the league’s exclusive supplier of athletic a…
PTPA signs deal with Priority Pass
The Professional Tennis Players Association (PTPA) has signed a sponsorship agreement with Priority Pass, the global airport experiences programme operated by Collinson
LAFC adds Engelbert Strauss as sponsor
Major League Soccer’s Los Angeles FC has secured a sponsorship deal with Engelbert Strauss to make the German work utility brand the Official Workwear Partner of the club.
PGA Tour extends Omni deal
The PGA Tour has signed a multi-year extension to its sponsorship deal with Omni Hotels & Resorts making Omni the 'Official Hotel and Resort' of the PGA Tour and PGA Tour Champions through 2028
Guidehouse announced as new DC United front-of-shirt sponsor
Major League Soccer’s DC United has secured a new front-of-shirt sponsorship deal with consulting services company Guidehouse in a multi-year deal.
USA Fencing adds Beam, Rain as sponsors
USA Fencing has announced sponsorship deals with wellness and sleep supplements company Beam as well as sustainable water brand Rain Pure Mountain Spring Water
Nascar signs ’47 licensing deal
Nascar, the US stock car racing series, has secured a licensing deal with sports lifestyle brand ‘47.
’47 will hold fan engagement events at various races starting with the Daytona 500. Th
CEBL secures betting technology deal with Huddle
The Canadian Elite Basketball League (CEBL), together with its official data provider Sports Info Solutions (SIS), has secured a sponsorship deal making gaming technology provider Huddle its official betting…
Majesticks announces Open Sky Group sponsorship deal
Majesticks GC, one of the 12 teams competing in the LIV Golf League, has secured a sponsorship deal with Open Sky Group that will see the supply chain solutions company become the 'Official Supply Chain…
LET signs Adidas as apparel sponsor
The Ladies European Tour (LET) has added sportswear manufacturer Adidas as a sponsor in a three-year deal, making the brand the Official Apparel Supplier