DAZN added in hotel rooms through Philips agreement
Subscription broadcaster DAZN has agreed a distribution deal with Philips' provider of LED televisions and videowall displays that will bring its live and on-demand content streaming service to hotel rooms
UFC extends Kudo Snacks sponsorship
The Ultimate Fighting Championship has extended its sponsorship with Kudo Snacks in a multi-year deal that will make the kettle-popped protein popcorn the exclusive “Official Global Popcorn of the UFC”.
Western & Southern Open returns as Cincinnati Open
The Western & Southern tennis tournament will mark its 125th year by rebranding to its original name, the Cincinnati Open
AB inBev, PBR agree multi-year deal
Drinks multinational AB inBev has secured a sponsorship deal with Professional Bull Riders (PBR) in a multi-year deal that will cover the organization's premier individual competition, teams league and…
Vitória members approve controversial stadium naming rights deal, veto club naming
Members of newly promoted Brazilian Série A side Esporte Clube Vitória have voted to approve a new stadium naming rights deal with escort company Fatal Model while also rejecting a proposal to sell club naming rights to the same company.
UFC renews sponsorship deal with Toyo Tires
Ultimate Fighting Championship has secured a multi-year sponsorship renewal with tire brand Toyo Tires in the United States market
KC Current announces Boulevard Brewing sponsorship
NWSL’s Kansas City Current has added local brewery Boulevard Brewing Co. as its latest hospitality partner for the club’s inaugural season at the new CPKC stadium.
University of Miami and Legends agree expanded athletics deal
University of Miami and premium experiences company Legends have agreed a deal covering all revenue generation within the Miami athletics programme.
Big Ten Conference adds Samsung sponsorship
Samsung has signed a sponsorship deal with the Big Ten Conference and the Big Ten Network (BTN) to make its Samsung Galaxy Tab S9 Ultra the 'Official Tablet Partner' of the college sports conference
Nexen Tire agrees New York Rangers sponsorship
Nexen Tire will become an Official Partner of the NHL’s New York Rangers after securing a sponsorship agreement with Madison Square Garden Sports. Corp, the team’s ownership group.