UFC, Monaco Cocktails expand US agreement
Mixed Martial Arts organisation UFC has secured a multi-year expansion of its US sponsorship agreement with canned cocktail company Atomic Brands to showcase its trademark Monaco Cocktails at UFC events…
AC Milan renews Gatorade sponsorship
Serie A’s AC Milan has renewed its deal with sports drink and nutrition brand Gatorade which sees them continue as the Official Sports Drink of the Italian club during Serie A and Uefa Champions League m…
BetMGM renews deal with Philadelphia 76ers
Sports betting and iGaming operator BetMGM has renewed its sponsorship agreement with the NBA’s Philadelphia 76ers as the 'Official Sports Betting Partner' of the franchise in a multi-year extension.
KPN renews eDivisie naming rights deal
Telco KPN has renewed its naming rights deal with the eDivisie, the esports competition of the top-tier Dutch Eredivisie football league, for another three seasons
Scot Foam becomes new Dundee FC stadium sponsor
Scottish insulation installer Scot Foam will be the new stadium sponsor for SPL side Dundee FC, replacing civil engineering contractor Kilmac
Villarreal renews sponsorship deal with Quadis Marzá
Motor vehicle dealership Quadis Marzá has renewed its sponsorship agreement with LaLiga club Villarreal CF for another two years.