Miles Palma

American Football

Sporting goods and equipment brand BSN Sports, a division of Varsity Brands, has signed a sponsorship agreement with the Arena Football League (AFL) to become the league’s exclusive supplier of athletic a…
Tennis

The Professional Tennis Players Association (PTPA) has signed a sponsorship agreement with Priority Pass, the global airport experiences programme operated by Collinson
Football

Major League Soccer’s Los Angeles FC has secured a sponsorship deal with Engelbert Strauss to make the German work utility brand the Official Workwear Partner of the club.
Golf

The PGA Tour has signed a multi-year extension to its sponsorship deal with Omni Hotels & Resorts making Omni the 'Official Hotel and Resort' of the PGA Tour and PGA Tour Champions through 2028
Football

Major League Soccer’s DC United has secured a new front-of-shirt sponsorship deal with consulting services company Guidehouse in a multi-year deal.
Fencing

USA Fencing has announced sponsorship deals with wellness and sleep supplements company Beam as well as sustainable water brand Rain Pure Mountain Spring Water
Motorsport

Nascar, the US stock car racing series, has secured a licensing deal with sports lifestyle brand ‘47. ’47 will hold fan engagement events at various races starting with the Daytona 500. Th
Basketball

The Canadian Elite Basketball League (CEBL), together with its official data provider Sports Info Solutions (SIS), has secured a sponsorship deal making gaming technology provider Huddle its official betting…
Golf

Majesticks GC, one of the 12 teams competing in the LIV Golf League, has secured a sponsorship deal with Open Sky Group that will see the supply chain solutions company become the 'Official Supply Chain…
Golf

The Ladies European Tour (LET) has added sportswear manufacturer Adidas as a sponsor in a three-year deal, making the brand the Official Apparel Supplier