Matthew Glendinning

Multiple Sports
Finance & Law

Renewed doubts have been raised over Cazoo’s sports sponsorships in mainland Europe, including deals with a handful of football clubs, after the British online car retailer said it was “reviewing” its b…
Football
Sponsorship & Marketing

Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.
Golf
Sponsorship & Marketing

Banking group HSBC has signed a five-year sponsorship extension with the R&A, adding Women’s Open rights to its existing status as an official patron of The Open.
Football
Sponsorship & Marketing

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Rugby Union
Fan Engagement

Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
Football
Sponsorship & Marketing

Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons
Tennis
Sponsorship & Marketing

The United States Tennis Association (USTA) has named ‘Explore Asheville’ as the ‘Official Tourism Partner’ for the US Open in 2022, replacing the Bermuda Tourism Authority in the category. Ber
Football
Sponsorship & Marketing

German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe
Multiple Sports
Industry Moves

Sports marketing specialist Jamie Corr has been appointed to head up the EMEA sponsorship and consultancy arm of the Dentsu-owned agency MKTG Sports+Entertainment
Football
Sponsorship & Marketing

Manchester City has renewed its sponsorship agreement with sports drink and nutrition brand Gatorade for three more years from 2022-23 to 2024-25