Bayern signs up Adobe to ‘digital transformation’ sponsorship

Photo: Bayern Munich

German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe.

The club has reached an agreement with the US brand, best known for its PDFs and Photoshop tools, as part of the club’s digital transformation. It will use Adobe’s software to personalise offers and experiences to its fans.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here