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1xBet adds PSG regional deal to football portfolio

(Photo by Koji Watanabe/Getty Images)

Paris Saint-Germain has signed up online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons.

The deal starts this season and will extend to other regions from the following seasons onwards. In all these territories, 1xBet will roll out marketing campaigns featuring the men’s professional football team.

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