Matthew Glendinning

Football
Sponsorship & Marketing

Real Madrid has renewed its global sponsorship deal with personal care brand Nivea Men for three more seasons until 2025.
Football
Sponsorship & Marketing

Coca-Cola has extended its sponsorship of Serie A club Juventus in deal that includes Juventus Women
Basketball
Sponsorship & Marketing

Basketball Australia has signed up IT delivery company Seven Consulting as the naming-rights partner of the ‘Australian Opals’ women’s national basketball team ahead of this month’s Fiba Women’s Basketbal…
Golf
Sponsorship & Marketing

The LIV Tour, the new disruptive golf series bankrolled by Saudi Arabia’s Public Investment Fund, is hoping to reel in more than $120m (€119.8m)
Golf

Breakaway tour entertained brand prospects at its events this summer Sponsorship portfolio split into three tiers Packages priced down in year one while event builds audiences
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits. The BC
Football
Sponsorship & Marketing

Wellness technology company Therabody has deepened and extended its relationship with Manchester United by becoming a global partner in a multi-year agreement
Tennis
Sponsorship & Marketing

Toyota-owned luxury car brand Lexus has renewed its role as an official partner of the Davis Cup tennis finals
Football
Sponsorship & Marketing

Confectionery brand Cadbury has extended its deal as an official partner of the ‘Matildas’ Australian women’s national football team for a further four years until 2026. T
Rugby League
Sponsorship & Marketing

Australian telco Telstra has committed to a new five-year league naming agreement with the National Rugby League for both the NRL and NRLW Premierships until 2027