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LIV Golf planning three-tier sponsorship offering but agencies remain sceptical

Cameron Smith of Australia waves to the crowd on the third hole during the final round of the LIV Golf Invitational in Boston. (Photo by Andy Lyons/Getty Images).

  • Breakaway tour entertained brand prospects at its events this summer
  • Sponsorship portfolio split into three tiers
  • Packages priced down in year one while event builds audiences
The LIV Tour, the new disruptive golf series bankrolled by Saudi Arabia’s Public Investment Fund, is hoping to reel in more than $120m (€119.8m) from its sponsorship offering once a broadcast distribution platform has been established.

SportBusiness Sponsorship understands that the tour’s sales outreach efforts over the summer consisted of hosting brand prospects at its events and exposing them to hospitality and the LIV ‘experience’, with sponsorship packages to be finalised once a media deal is complete.

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