EXCLUSIVE: LIV Tour targets $120m-plus annual sponsorship income

(Photo by Luke Walker/LIV Golf/Getty Images)
(Photo by Luke Walker/LIV Golf/Getty Images)

The LIV Tour, the new disruptive golf series bankrolled by Saudi Arabia’s Public Investment Fund, is hoping to reel in more than $120m (€119.8m) per year from its sponsorship offering once a broadcast distribution platform has been established.

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