‘Sport has transformed society’s attitudes towards women’ | Pete Giorgio, Deloitte
SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular
LeoVegas.news upgrades Inter Milan deal to include training kit rights
The online sports news service of gaming operator LeoVegas has become the new training kit sponsor of Italian Serie A club Inter Milan.
Along with the front-of-shirt training kit rights, the LeoVegas
South African Tourism eyes major Spurs sponsorship
The South African government is exploring a ‘non-binding’ proposal from its tourism board to sponsor Premier League club Tottenham Hotspur.
OKX adds new ‘metaverse experiences’ offering to City sponsorship
Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.
Standard Chartered signs as Associate Partner of DP World Tour
International banking group Standard Chartered has become an Associate Partner and ‘Official Banking Partner’ of the DP World Tour in a multi-year agreement.
Beckham co-owned Guild Esports reports sponsorship-led revenue growth
London Stock Exchange-listed Guild Esports has reported record revenues of £4.5m ($5.5m/€5.1m) in its 2022 annual results, an increase of 137 per cent from 2021.
Premier League acquires Sorare equity option as part of major licensing deal
Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Stake titles Alfa Romeo F1 in ‘$100m’ deal, Orlen switches to AlphaTauri
The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.
Coca-Cola ranks first for sponsorship awareness in Spanish sport with ‘glocal’ strategy
Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
Napoli maintains interest in cryptocurrency sector with Upbit deal
Serie A league leader SSC Napoli sold its back-of-shirt branding position to Korean cryptocurrency exchange Upbit earlier this month, in a deal brokered by the European arm of the Entourage Sports & Entertainment agency.